Ultra-concentrated detergent uses 60% less plastic packaging

摘要

When it comes to consistently delivering sustainable packaging innovation, plant-based household products company Seventh Generation is among the top Consumer Packaged Goods companies pushing the boundaries. Continually evaluating its product and packaging portfolio for opportunities to reduce its environmental footprint, last year the company performed a Life Cycle Analysis of its liquid laundry detergent to see where the greatest impacts resided. They found that consumer use of its products—a function outside their control—represented 92.2% of the product's total greenhouse gas emissions. The next greatest contributors were areas it could control: material production and distribution.