Sanofi recharges Nasacort with package redesign

摘要

Embracing positive change helps businesses-and their product-maintain their competitive edge and meet customer/ consumer needs.In 2014, Sanofi Consumer Healthcare Division Chattem Inc., made a considerable change, using package design (see hcpgo. to/331) to help switch its well-known Nasacort Allergy 24HR spray from prescription-only to an over-the-counter product.