(1) As is demonstrated by the characterization of the 21st century as the age of intellec- tual creation, companies will be rated in a much greater degree for their ability to cre- ate and develop more innovative products and technology. The greatest factor in the next century for a company to grow will be its originality arid ability to identify cori- sumer needs with greater accuracy arid develop a new technology more finely tuned to the needs thus identified. (2) The 21st century is also defined as the pro-patent age. In such an age, it will be of critical importance for companies to win the highest possible evaluation of values as assets of their patent rights and other industrial properties, and develop arid promote relevant strategies. Business operators also must take utmost care not to become in- volved in patent disputes by preparing themselves with proactive and preventive meas- ures against such disputes. (3) The packaging industry has long been rioted for a greater number of applications for patent rights and other industrial properties arid also for more frequent occurrence of disputes. In order for companies in this industry to continue to be competitive, it is essential for management to regard patent strategies arid relevant education as one of the most important factors in business operation.
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