愛されるパッケージデザインの条件とデザインの新潮流

摘要

このところ，デザインの意味と価値とが， 大きく変わろうとしていることを実感してい る。これまでデザインといえば，色や形をど う決めるか，という問題だった。色や形によ って，消費を喚起することがデザインの役割 とされてきた。しかし，ここに来て，デザイン は色や形だけの問題ではなくなりつつある。 人の身体や心にどうかかわるかー。デザイン にはこうした新しい使命が課せられ始めた。%It seems that the meaning and value of design is changing drastically these days. What type of color and form we should use is the major concern for design. The color and form we chose are to promote consumption, which was the role of design. However, these two factors are not the only factors that will affect consumers. How does design affect human bodies and mind? That is the new mission given to design. Package design is no exception. The packages that will soak away anxiety, complaint, and sense of discomfort or inferiority hidden in people's mind are in demand. Now is the time when such design as moving consumers with high technology and hospitality is considered to be desirable and also loved by many people.