「『カルピス』ピースボトル」について: 国民的乳酸菌飲料の容器を17年ぶりに全面刷新ブランド資産を生かして，さらに顧客満足を高める

摘要

「カルピス」は1919年7月7日，日本初の乳酸菌飲料として発売され90余年，多くの方々に親しまれている。弊社実施の調査では飲用経験率99.7％と日本人であれば誰でも一度は飲用したことのある国民飲料といえよう。発売当初は茶色のガラスびんを化粧箱に包装し販売されていたが，1922年から水玉模様の包装紙に包まれた茶色のガラスびんで販売されている。%We developed a bottle for CALPIS first in 17 years, which is a long seller product with a history of more than 90 years. The unique hexagonal spiral form reminds us the long-loved dotted print "CALPIS" package design and also is considered ease of handling. The unique bottle is combined its beauty and usability. Furthermore, to offer better quality preservation, the bottle consists of multilayered structure which is made from four different kinds of resin to improve barrier performance. In addition, we unified all the material to plastic and used biomass resin in part for easier disposal.rnIn April, 2012, "CALPIS" made a great progress with the redesigned "Peace Bottle", improving its better preservation, usability and eco-friendliness.