トイレのルックの新容器開発: 倒立でも使いやすいロングネックボトルを目指して

摘要

トイレ掃除は「嫌われ家事」の上位の常連であり，当社調べでは，多くの主婦は家族に手伝ってほしい家事として「トイレ掃除」を上げている。夫に対しては31．7％，子供に対しては54．6％の主婦がトイレ掃除を手伝って欲しいと思っているのに対して，実際に手伝っているのは夫が5．0％，子供が1．9％と低く，「家族はなかなかトイレ掃除を手伝ってくれない」という実態が明らかになり，トイレ掃除に関してかなり不満度が高いことがうかがえる。%The goals for the new toilet bowl detergent bottle were "to be able to spray easily to back rim" and "to have an appearance of POWER." To achieve these goals, the neck of the bottles was designed to be slant, and the body was designed to be twirled, inspired by the "tornado" image. However, considering productivity, the bottle neck had to be straight, and the body had to be gradual. Additionally, the bottles were handled inverted and the shapes had to be considered not to drop. To achieve the goals and solve the problems were a big challenge.