ビールパッケージの変遷:アサヒスーパードライ発売その後

摘要

Now we will introduce the development of beer packaging for 30 years after launching Asahi Super Dry. During this period, lifestyle and purchase method of alcoholic drinks have been significantly changed by drastic external and internal environmental changes. Therefore, conventional bottled beer packages have been replaced by canned ones to offer handleability and high cooling performance. Then, various beer companies have developed beer packaging to increase sales of canned products focusing on reduction of environmental load, improvement of handleability and BCP. We assume that innovative ideas and drastic challenges will be required to settle the issues that we will be facing.%SD発売以降30年間は，先の30年間と比べ，外部的•内部的環境変化が激しく，ライフスタィル•個々人の心などに大きな変化があり，その影響がビールパッケージにも大きな進展をもたらした。この期間，多くの容器包装企業および容器包装機器メーカーの営業•技術の方には，ご尽力を頂いたことを心から感謝する。