Social Aspect of Sustainable Packaging

摘要

Sustainability is one of the 'buzz' words that is highly discussed in the area of packaging nowadays. For many product manufacturing business, incorporation of sustainability principles into their business practice can only be visualized by others in the end product through packaging. Besides the criteria, underlying concepts and principles, most discussions towards achieving goals for sustainable packaging are focused on details of models and practices adopted by the industry, and the effectiveness and practicality of these practices in balancing the economic profits and environmental benefits. While the economic and environmental bases of packaging sustainability have been examined and discussed in great detail, the same is not true of social consideration. Although the success of sustainable packaging development actually relies on both technological development and social considerations, many of the social aspects of sustainable packaging are often overlooked. Although many companies have been putting the efforts and initiatives to elevate sustainability from an abstract goal into an immediate priority, relatively little is known about the consumers' insights of packaging sustainability. Recognizing the consumers as the final arbiter of the success of sustainable packaging, this paper will explore consumers' perceptions on the sustainable packaging concept, their perceptions of the impact to the environment and discuss factors that drive consumers' preferences and purchase decision. Discussion and information gathered in this paper is aimed to stimulate understanding on the importance of the social dimension of packaging sustainability and its role in supporting the efforts to improve sustainability practice.