Kids bug parents to buy zany-looking snacks

摘要

The brief regarding the packaging for Simba's Sunbites range was to appeal to parents, yet be just as fun, bright and attractive to children as that of the multitude of unhealthy snacks that are available on the market.rnThe pressure on parents to provide their children with healthier snacks is on the rise, and Simba's new Sunbites range features four different flavours of baked pretzels that are low in saturated fats, high in fibre and contain no added MSG, tartrazine or artificial colourants. Best of all are the fun shapes of Simba's Sunbites pretzels - butterflies, fish, bugs and whales!rnThe brightly-coloured packaging, designed by Creative License, carries across the wholesome nature of the snacks by its use of natural colours, and photographs portray the flavours and shapes of the pretzels - bug-shaped cheese pretzels, fish-shaped chutney pretzels, knot-shaped sweet chilli pretzels, and twist-shaped sour cream-and-onion pretzels.