PORTFOLIO

摘要

The relaunch of Bakers involved reclaiming the heritage and nostalgia associated with this trusted and well-established SA brand. M&A brought back the iconic Bakersman character and gave the logo a slightly more nostalgic feel, with more prominence on pack and on shelf. As part of the rebranding, the old tradition of the Bakers Christmas biscuit tin is making a comeback. By customer demand, the collectable tin will be available all year round.