Nielsen's insights into growth in household products

摘要

In February 2008, Nielsen Global Services published a report called What's Hot around the Globe - Insights on Growth in Household Products. 'Household products (in 2007) were selected as the focus of this report because these types of products serve as an excellent barometer of the overall standard of living within a market and a leading indicator of the changes that accompany improving economic conditions,' it says.rnBear in mind that this report was written prior to the current worldwide economic slump. Nielsen's report covered 29 household product categories in five geographic regions, and involved a myriad of consumers.