Sainsbury's to overhaul food labelling

摘要

Sainsbury's is to overhaul labelling on its products this month to ensure goods such as meat carry clearer country-of-origin information on the packaging, reports www.fwi.co.uk. 'Customers are not prepared to sacrifice their values,' says Annie Graham, the company's agricultural manager. 'Promotions are more important than before. Eating in is the new going out and this is great news for primary producers.'rnSainsbury's policy has been to source British meat first. Some 70% of its beef is British and 30% comes from Ireland, while on lamb, the retailer is selling 70% British, with the rest originating from New Zealand.