The South African beverage market volume - including alcoholic, dairy and non-alcoholic beverages - grew by an estimated 4,3% in 2008. The general slow down in the world and South African economy led to changes in consumer spending patterns. Consumers tended to down trade from premium category brands - a category that has performed particularly well over the last few years - to mainstream brands.rnThe performance of the individual market categories included in the South African beverage market is discussed below.
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