Manhattan Ice Tea - Always Into You

摘要

Never shy of making a commitment, Manhattan Ice Tea, a Clover product, has upped its game plan in its latest strategy to reach the ice tea beverages core target market. The fully integrated campaign, which will be rolled out in conjunction with the most anticipated chick flick to hit the big screens in 2009; He's Just Not That Into You, will offer every girl the ultimate shoulder to cry on.rnStarring Jennifer Aniston, Scarlett Johansson, Jennifer Connelly, Ben Affleck and Kevin Connolly, He's Just Not That Into You is based on the best-selling book of the same title. Born out of an episode in Sex In The City and endorsed by the queen of talk herself, Oprah Winfrey, it was inevitable that the self-help book, which promises readers a no-nonsense, tough-love approach - but ends up exacerbating the same insecurities and gender stereotypes - would make its way to the big screen.rnIn line with the February 2009 national premier of He's Just Not That Into You, Manhattan Ice Tea has put a number of above-the-line executions in place, including in-cinema promotional activity, product sampling at selected screenings, promotionally-marked tags on Manhattan Ice Tea beverages and a 12-month association with Nu Metro's Girls Night Out.