Clever Approach Prevents Pilfering Of Lucky Number

摘要

Nampak Cartons & Labels and Nampak Inspection & Coding Systems (Nampak I&CS) recently worked together to deliver the most cost-effective and efficient pack for the Jungle Oats 2008 winter promotion.rnNampak Cartons & Labels, which produced the one-kilogramme cartons for Jungle Oats, brought in sister company, Nampak I&CS, to handle the technology required for the brand's winter promotion.rnTogether, they cleverly leveraged the intrinsic features of the pack by printing the nine-digit lucky number on a small, circular, tear-out disc which forms part of the pack's existing structure and can only be accessed by removing the easy-open lid.rnThis approach to managing the logistics of the promotion, where people SMS the nine-digit lucky number to stand the chance of winning 400 Rl 000 cash prizes, made purchase necessary as it's extremely difficult to pilfer the lucky number from the pack in the in-store environment. As a result, Jungle Oats knew that the consumers participating in the promotion were genuine and that SMSs were linked to sales.