A fair exchange of ideas

摘要

How would the second EasyFairs Packaging Innovations show live up to the original? Kate Fereday went to Birmingham to find out. Despite only being in its second year, the EasyFairs Packaging Innovations show, held last month at Birmingham's NEC, has positioned itself firmly in the packaging exhibitions calendar. In fact, according to Peter Heath, MD of EasyFairs UK, visitor numbers were up by 20 per cent, and 50 per cent of exhibitors have already signed up to 2007's event.