Pacific Cycle rides faster with RFID

摘要

Tracking its large line of bikes and knowing how and where they're pedaling is a key aspect of Pacific Cycle's business. Its implementation of RFID technology is switching the biggest bike marketer in North America into high gear. Pacific Cycle, which designs and markets more bicycles than anyone else in North America, owns the most recognized brands around, including Schwinn, GT Bicycles, Mongoose, Murray, Roadmaster and many others. The bikes are made in Asia and are shipped to the U.S. to Pacific Cycle's two main U.S. distribution centers in Olney, IL, and Vacaville, CA, and then to retailers, sporting goods outlets and independent bicycle dealers across the country.