The gospel of sustainability might create converts

摘要

Having just completed my first year as editorial director of Packaging Digest, it's fun to reflect on the many people I've met and the understanding I've gained on many issues that impact the packaging community. However, no single issue has hit me right between the eyes in the way sustainability has. While everyone grapples with a host of day-to-day business concerns, sustainability has swept in like a fast-moving thunderstorm. Sustainability in packaging has been on the lips of nearly everyone at tradeshows, conferences and industry association meetings. It's hard to open a website or a magazine focused on packaging that doesn't have at least one story on sustainability or a number of ads for companies touting the environmental friendliness of their product or service.