Bottling on wheels

摘要

LangeTwins Winery, a multi-generational family-operated wine growing and making business near Lodi, CA, grew out of a viticulture partnership between twin brothers Randy and Brad Lange. The Lange family has been involved in argriculture since the twins' great-grandparents Johann and Maria Lange emigrated from Germany to Lodi. "We've been in Lodi for quite literally more than 100 years," says Marissa Lange, who works with cousin Kendra Lange in the company's marketing department. Although running purely agricultural businesses have served several generations of the Lange family well, the newest generations of the family increasingly are impacted by the growing global economy. Marissa Lange explains: "It was becoming apparent that in order to allow the business to continue in a healthy way for the next generation, of which I am one of five of the next generation of LangeTwins to come back and work in the business, the family's best opportunity was to vertically integrate to effectively control the product from the vine to the wine."