Slim carton helps juice relaunch in Europe

摘要

Coca-Cola has relaunched its entire Cappy juice and nectar line in Bulgaria and Romania in new Slim® cartons from Elopak. Coca-Cola says it's counting on the packaging, introduced in June, to meet the rising consumer demand for new product offerings. The Elopak Slim® carton was selected following extensive consumer research that highlighted the new package as the best fit for Coca-Cola's premium, contemporary juice brand and met the consumer's desire for original beverage-packaging ideas.