Counterfeits proliferate

摘要

Brand protection is defined as the incorporation of tamper-evident, anti-counterfeiting, anti-theft or track and trace technology into a product or package to prevent or limit damage from brand attacks. Brand value may be attacked by product counterfeiting, parallel trading, product tampering and product theft. The brand protection industry is defined as all the suppliers of products and services to protect brand owners from the threats of product counterfeiting, parallel trading, product tampering and product theft.