Packaging concepts

摘要

Packed in a patent-protected rocket-shaped bottle decorated with a shrink-sleeve label printed by Printpack Fuzzee Bee Beverage Co.'s Zun is a new lightly-carbonated energy drink formulated with antioxidants and a proprietary blend of nutraceuticals purported to give consumer's mental capabilities a boost. The five-color label, printed flexographic, is as distinctive as the rocket-shaped bottle that it covers. The black background makes a strong visual impact leading customers to associate the bottle with the Zun brand.