Standing out from the pack

摘要

The packaging usually found in the feminine hygiene products aisle is not exactly earth-shattering. Characterized by dainty pastel color palettes and soft-sided poly packs, nearly every container's design is timid, rather than tenacious.Enter U by Kotex. The Kimberly-Clark feminine hygiene product line breaks through the clutter with firm, upright paperboard outer cartons emblazoned with eye-popping color, a sharp contrast to the fields of frilly flowers and soft-sided bags more commonly associated with the category.