New closure gives vodka a top-shelf appearance

摘要

With the premium-vodka section of liquor store shelves becoming increasingly crowded, brands must harness the power of distinctive packaging design to stand out. When Brown-Forman looked to launch its new high-end Finlandia Platinum Vodka to global markets, it charged Saxco Intl. LLC with creating a unique, striking closure to top off the stylish bottle.