10 tips for designing seasonal packaging

摘要

The season is upon us. Holidays and other special occasions provide brands with a license to put aside their typical constraints and innovate. It's also an opportunity to drive incredible sales performance. Icons like Coke and Starbucks have been capitalizing on holiday cheer and holiday spending habits for decades-and you can, too. Here are some best practices for staying above the holiday fray and showing consumers a new side of your brand.