Perfume carton, bottle deliver elegant star quality

摘要

When it comes to celebrity perfumes, packaging designers are presented with a challenge: Create a package that matches the larger-than-life personality of the famous face behind the scent, while delivering stand-out shelf appeal in an already-crowded category.Dita Von Teese, the namesake perfume created by the burlesque superstar in partnership with Liberty of London, is housed in an elegant folding carton (produced by The Edelmann Group) and atomizer-style bottle featuring rich reds and blacks, using both matte and glossy textures for visual excitement.