Packaging drives dynamic beverage market

摘要

The global beverage market has seen some growth in recent years, both in terms of new products and new drink categories. One factor that can affect a beverage's chances for retail success is effective packaging design. Gary Hemphill is svp of information services for the Beverage Marketing Corp., a consulting, research and financial services firm focused on the global beverage industry. The organization keeps a close watch on shifts in the ever-changing market, including which new categories and sub- categories have the greatest potential to capture significant market share, and how changing consumer interests might impact future sales.