Sometimes package design refreshes are executed before they need to be. If there's a strong connection between consumers and brand packaging, it's best to wait before revitalizing and then to tread lightly. But in this economy, tight marketing budgets often force delays in package revitalization projects that are overdue. Design refreshes should be undertaken not only to contemporize packaging, but to help it better connect to consimiers because current packaging fails in this regard. The goal should be to strengthen the relationship between brand and consumer, not to beautify packaging for its own sake.
展开▼
