'If somebody is mentioning Dell packaging pretty much anywhere in the world, our social media team will alert me to that.'

摘要

"The only way you are successful, and you really make an impact for yourself and your company, is to be able to build relationships," Longstreth says. "The problem I see today is that it's all so electronic. .. .You can't build a relationship electronically." With media such as Twitter, texting, instant messaging and even email, "it's all very short. People don't get a feel for what you're saying or what you really mean," he explains. "There's no inflection to your voice, there's no facial expression to give them an idea of what you're getting at, and it's just brutal."