Singer inspires snack packaging that pops

摘要

Pop star Katy Perry is known for a fun, flavourful sense of style. After signing onto snack brand Popchips as an investor and creative partner in July 2012, the singer has worked closely with the company to create a signature snack flavor that reflected her sweet/salty style."When she told us she wanted to create her own flavor, we couldn't wait to get started," says Keith Belling, co-founder and CEO of Popchips. "Katy's Kettle Corn is a delicious reflection of her unique personality and continues Popchips' position as a leading innovator in the snack aisle."