What do consumers like-and dislike-about resealable packages?

摘要

In our exclusive video series in partnership with Watch Me Think USA, American consumers critiqued sliders, zippers, tape reseals, spouts and lids. Consumer reactions were mixed to the different types of resealable packaging available on products they use all the time. Deli meats and cheeses were the most often-mentioned items, but several ladies grabbed cereal boxes and snack bags from their pantries.