Mike's Hard Lemonade wants to be on first name basis

摘要

Celebrating its 15th anniversary, Chicago-based Mike's Hard Lemonade is celebrating by rolling out new flavors and innovative beverages, along with new, eye-catching packaging. The latest additions include: Mike's Hard Peach Lemonade; Mike's Frozen (in a portable pouch); Mike's Lite Hard Lemonade (reformulated); and Mike's Hard Smashed Apple Ale. The Mike's team gives Packaging Digest exclusive details about the packaging: "Over the past 15 years, we have seen a progression as the original Mike's Hard Lemonade expanded into14 different flavors and new product categories like apple ale. Each of our flavors has been distinctively created to match our consumer's passion for uniquely different, fun and refreshing tastes. Quality and innovation are key components of our DNA. We conducted extensive research prior to repackaging, as our consumers' input and interest have always been an integral part in our development of new products.