Today's parents are on the go and looking for easy solutions when it comes to feeding their family. Embracing the convenience trend is Gerber by undergoing a redesign with easy-to-use, no mess packaging for its cereal. The plastic package opens and closes easily and consumers can pour or scoop, eliminating mess. Also, it touts the NutriLock Quality and Freshness Guarantee. To coincide with the new packaging makeover, the company also rolls out Gerber UP Bits Cereals, a line of cereal that is developmentally and nutritionally fitting for older babies and toddlers. Gerber UP Bits Cereals has more flavor, is preferred by older babies (compared to Gerber Oatmeal Banana Cereal) and is designed to have a spoon-hugging texture. The products also offer more iron per serving (15g) than the leading toasted oat cereal, so parents can be sure what they're feeding their kids is in line with recommendations for healthy growth and development. Gerber UP Bits Cereal provides 45 percent DV iron for infants less than 12 months compared to 30 percent DV iron in 15g of the leading toasted oat cereal.
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机译：今天的父母在旅途中，在寻找养家糊口时正在寻找简单的解决方案。格柏（Gerber）接受了方便性趋势的重新设计，其易用性，谷物没有混乱的包装。塑料包装易于打开和关闭，消费者可以倒出或铲起，消除混乱。此外，它还宣传NutriLock的质量和新鲜度保证。为配合新的包装改头换面，该公司还推出了Gerber UP Bits谷类食品，这是一种谷物类产品，在发育和营养上均适合年龄较大的婴儿和幼儿。 Gerber UP Bits谷物具有更多的风味，较年长的婴儿更喜欢（与Gerber燕麦香蕉谷物相比），并且具有汤匙般的质地。该产品每份（15克）的铁含量也比主要的燕麦麦片高，因此父母可以确定自己为孩子喂的东西符合健康成长和发育的建议。 Gerber UP Bits谷物可为12个月以下的婴儿提供45％的DV铁，而15克的主要烤燕麦谷物中的30％的DV铁。
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