Americans vent frustration at hard-to-open packaging

摘要

In the opening episode of our new video series of exclusive consumer research in partnership with Watch Me Think , Packaging Digest reveals what bothers Americans about packages that are hard to open-and how they adapt. Watch it at. In these video clips, nearly a dozen people show what they go through to get into various products, including foods, electronics and personal care items. For example, one man tries to open a vacuum-sealed glass jar: "I just can't-without a lot of effort-open this without [bam bam] banging it on the counter."