Redesign unleashes sustainability gains

摘要

Hartz Mountain Corp., Secaucus, NJ, relaunched its top-selling Groomer's Best line of shampoos for dogs in late 2012 in redesigned 18-fluid-oz high-density polyethylene bottles. The line consists of six shampoo formulations that are sold in nearly every food and mass retailer across the U.S. and Canada. Nicole Tom, Hartz's director of packaging engineering, and Vitor Oliveira, packaging engineering, elaborate in this exclusive interview about the packaging development they championed in making a good package better.