One-up on the eco scale

摘要

For Aveda, a purveyor of botanical personal-care products, protecting the environment is more than a way of doing business-it's the only way. That thinking applies equally to Aveda's products and the containers they're filled into. The company's latest packaging innovation illustrates the point: Aveda Dry Remedy Moisturizing Conditioner and Dry Remedy Moisturizing Masque are now packaged in tubes made from a combination of post-consumer recycled (PCR) HDPE and bioresin. The products relaunched globally in the new tubes in January 2014.