Thinking outside the (sugar) box

摘要

The vase package from Domino Foods is just the latest in a series of packaging innovations for the Domino Sugar and C&H brands. The company sells C&H granulated sugar in a 4-lb gabletop carton, for example, and it sells both brands in a 4-lb plastic canister. The canister has an easy-grip feature and easy-open lid, and its wide diameter makes it simple to scoop out sugar. The color of each canister coordinates with the identifying brand color: yellow for Domino and pink for C&H.