Pouched cookie dough raises the fun factor

摘要

When it comes to packaging for cookie dough, tubs, chubs and wrapped trays will have to make room in grocer's refrigerated cases for the infectiously fun standup pouches of Crazy About Cookies. "We have a product that is all-natural, comes in a new package type, is extremely kid-friendly, and helps a cause dear to our hearts," says owner Joe Giildenzopf of Pine Valley Foods, a company with a storied history of providing cookie dough for fundraising and foodservice markets. "It just makes sense to bring this product to the masses through retail."