Unique HPP bottled soups are a 'game changer'

摘要

There are products that are category busters and then there are products that create an entirely new category. Tio Foods, Miami Beach, FL, has introduced one of the latter, launching Tio Gazpacho chilled soups In three varieties In shrink-sleeved PET bottles in late 2014 that received a design refresh this past summer. "Gazpacho wasthe starting point," says founder Austin Allan, whose official title is totally important officer. "I wanted to redefine soup and make it more accessible. Putting soup in a bottle to make it conveniently drinkable is a game changer."