Making a 'direct' impact in package decorating

摘要

Because of today's consumer trends of personalization and customization, as well as product proliferation and short production runs, we're seeing a shift in packaging decoration technologies to more direct-package printing. Sustainability also plays a supporting role, as direct print often replaces the use of labels for material savings. The availability of several new direct-print technologies present brand owners package decorating options they didn't have before to help them differentiate in the ever-more-crowded marketplace.