Like howard carter, who unearthed the sparkling splendor of King Tutankhamen's tomb 81 years ago, package printers are discovering a valuable glimmering brilliance of their own: metallic inks. The shiny, eye-catching inks have been used for years due to their ability to make packages stand out on store shelves and to create a certain air about packages. Gold inks pop off the shelf and give a look of tradition and richness. Silver inks give a similar appeal, and can also make the product appear cutting edge and high tech. In general, said Norbert Hobrath, director of marketing and communications at Eckart America LP (Painesville, Ohio), "Metallic inks add a special prestige to the package."
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机译：就像霍华德·卡特（Howard Carter）一样，他们在81年前发掘了图坦卡曼国王墓的璀璨光芒，包装印刷商正在发现自己的宝贵闪光点：金属油墨。由于能够使包装在商店货架上脱颖而出并能在包装周围营造出一定的氛围，这种闪亮的醒目油墨已经使用了多年。金墨从架子上冒出来，给人一种传统和丰富的外观。银色油墨具有类似的吸引力，也可以使产品看起来像是尖端技术和高科技。总体而言，Eckart America LP（俄亥俄州佩恩斯维尔）的营销和传播总监Norbert Hobrath说：“金属油墨为包装增加了特殊的声望。”
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