While the idea of holograms and holographic materials have been around for years, most converters―as well as suppliers―have ignored the technology for mass market applications because it was expensive and hard to get. As interest has grown however, suppliers now realize that holography has grown from niche products, seasonal promotions, and security applications to more mainstream packaging. Once reserved only for premium packaging marketers, holographies are enabling marketers of food, consumables, and more common products to boost shelf appeal and sales. Applied Extrusion Technologies (Newark, Del.) has fully committed to holographic film with the creation of an in-house holographic film production operation at its Varennes, Quebec plant.
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