To say that both packaging design and materials have taken on vastly increased importance isn't saying anything new. As advances in ink technologies and substrates occur, packaging becomes more than just a means to transport and display product-it becomes a critical tool to draw consumers to individual products. "The function of packaging is no longer limited to containing and protecting the product," says Amir Veresh, VP marketing and business development, HumanEyes Technologies. "Packaging [has become] a main tool for product vendors to prevail in the sales- per-square-foot war." One group of substrates is enjoying increasing popularity as a means to attract consumers.
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