Good To Go

摘要

When considering the gains and losses that result from automating the product development cycle, it's helpful to take a look at what lies outside the realm of package production-namely, the creative process itself. As a package travels from a creative idea to the retailer's shelf, the opportunity and challenge for suppliers of packaging prepro-duction software lies in identifying and eliminating steps in the development cycle that can compromise the integrity of the design process and prevent the speedy execution of a project. "The function of packaging prepress is to find the best possible compromise between the greatest creativity and the limitations of the printing process on the back end," says Jan De Roeck, director for solutions management, EskoArtwork.