Traceability: Giving every product an authentic identity

Elliott Grant

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Traceability: Giving every product an authentic identity

机译：可追溯性：为每个产品提供真实身份

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Counterfeiting, diversion, and contamination of products are big, "burning platform" problems. The results of a recent Purchasing Magazine survey show that 42 percent of buyers consider counterfeiting a "serious problem," and 44 percent report falling victim to counterfeiting. The Organization for Economic Co-operation and Development (OECD) estimates counterfeiting costs brand owners $200 billion annually. The food industry was hit hard by a series of recent contamination issues. The U.S. spinach market was down about 40 percent a year after E. coli killed three and sickened 200. A recent survey of U.S. households found that 88 percent of consumers would buy a traceable product in preference to one that wasn't-and 55 percent would pay a premium for the feature.

机译：产品的伪造，转移和污染是巨大的“燃烧平台”问题。最近的《采购杂志》（Purchasing Magazine）调查结果显示，有42％的购买者认为假冒是“严重问题”，而有44％的购买者认为假冒是受害者。经济合作与发展组织（OECD）估计，品牌所有者每年要为假冒产品花费2000亿美元。最近一系列污染问题严重打击了食品工业。在大肠杆菌杀死3人并使200人患病之后，美国菠菜市场每年下降约40％。最近对美国家庭的调查发现，有88％的消费者会优先购买可追溯产品，而不是那些没有产品的消费者；而55％的消费者会将为此功能支付溢价。

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《Package printing》 |2008年第6期|p.303233|共3页
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Elliott Grant;
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收录信息美国《工程索引》(EI);
原文格式 PDF
正文语种 eng
中图分类印刷工业;
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