Digital printing has sunk its teeth into package printing and the bite marks will be more common and larger as time goes on. Ones and zeroes seem to rule the roost-digital is everywhere. In the printing world, digital has a firm grip in the commercial arena where variable-data printing is the "killer app." According to Jeff Wettersten, director, Digital Print Solutions for Sun Chemical, "Digital printing has gained a strong position in commercial printing due to its variable-data capability. The ability to personalize messages in printed media where they are reaching an audience of one has transformed the use of the product."
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机译：数字印刷已涉足包装印刷，随着时间的流逝，咬痕会越来越普遍和更大。一站式和零站似乎似乎统治了数字化时代。在印刷世界中，数字技术在商业领域已牢牢掌控，可变数据印刷是其“杀手级应用”。 Sun Chemical的数字印刷解决方案总监Jeff Wettersten表示：“数字印刷由于其可变的数据功能而在商业印刷中占有很强的地位。能够在印刷媒体中传递个性化信息的能力已经得到了普及。改变了产品的使用方式。”
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