Of all the assets associat-ed with a given brand,rncolor is arguably thernmost identifiable. Andrnnot just any color, but rather the intense, vibrant color that differentiates a company from its competition and is a key component of high-impact graphics designed to grab the consumer's attention and hold it long enough to trigger a purchase decision. Any technology that can make this happen without incurring the expense of additional prepress work or multiple passes through the press will be of special value to profit-minded printers and their price-sensitive customers.
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