Shrink sleeve label converter, The R.B. Dwyer Group, has built its business around showing sleeve customers the positives and the possibilities of a sometimes challenging production process. or some end users, shrink sleeve label production has become the stuff of "nightmare stories," says Jim Dwyer, president and CEO of The R.B. Dwyer Group, an Anaheim, Calif.-based manufacturer and distributor of tamper-evident bands and shrink sleeves. Dwyer typically hears the most hair-raising tales about complication-plagued conversions of existing label designs to a shrink sleeve format, or thorny transitions to a new shrink sleeve label supplier—experiences that have, at times, been scary enough to strip away much of the shrink sleeve label's appeal. He's even got one end-user contact "who doesn't even want to talk about shrink." But Dwyer doesn't shy away from what he describes as the potentially "problematic" nature of shrink sleeve applications.
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