Straight & Narrow

摘要

Folding cartons are the containers of choice for an immense range of products, from pharmaceuticals and health and beauty products, to cereal boxes, frozen foods, consumer electronics, and more. Together, they account for an estimated value of $61 billion worldwide, spread over about 3,500 converters. The vast majority of folding cartons are presently printed in relatively large quantities on sheet-fed offset presses and trimmed on flat-bed die-cutters. But the nature and shape of the folding carton market is changing and some innovative converters are taking a straight and narrow approach to keep pace with customers' requirements. Smaller package sizes, the rise of single-serve packaging, and the capabilities of narrow-web presses offer new opportunities for converters seeking ways to meet changing market requirements.