Shorter Runs in a Growing Market

摘要

Imagine a world without labels. Pharmaceutical bottles would not have reliable information, wines and craft-brewed beers would be local offerings in plain bottles like the local "garage wines" of France and Italy. Without labels it would be nearly impossible to market low-cost cosmetics or for high value cosmetics to economically communicate their quality level through print. Or consider a tagless world. Clothing would hang on store racks devoid of descriptive information. Garden centers would be unable to clearly mark plants. It would be all but impossible to identify at least half the products in a home center. Countless items would ship without the seemingly insignificant cards that advise on usage and care, provide cautions and warnings, invite interaction with a company, suggest related items, or provide additional brand identity.